Remembering the Creative Past It wasn’t that long ago that graphic artists, designers, illustrators and other art studio professionals didn’t have desktop publishing technology or desktop computers to accompany their creative skills. We had to use markers and drawing pads to show clients our design concepts for ads, logos, brochures, product packaging and other creative
Sales Presentations with Attitude We’ve all been there. Sitting through a sales pitch with 40 slides of mostly boring text about what a great company or product the vendor is pitching. How long is your attention span? Now let’s reverse roles and imagine it’s your customer or prospect being presented to by one of your
Can You Send Me a Logo? One of the most common requests to marketing from sales and management personnel is a logo file. No specifications or details, just send a logo. For executives more concerned with spreadsheets and profit margins, it may seem like a simple request. In order to properly provide the right file,