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Category Archives: Email Marketing

Email Opt Outs

Segmenting Email Marketing Lists for Better Results

October 28, 2020guyhanfordEmail Marketingemail best practice, email marketing, list segmentation

Every day, most of us get a dozen or more B2C and B2B emails that don’t relate to our needs. It’s a constant flow of irrelevant messages that mostly never get opened. According to the 2020 US Email Benchmark Study published by CampaignMonotor, emails sent by US companies in 2019 obtained an average 17% open

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Recent Articles by Vesteras

  • Core Web Vitals Update – Ranking Algorithm Delayed Until Mid-June
  • Before Desktop Publishing
  • End-to-End Mortgage Support Services
  • Know Your Customer (KYC) Services and Mitigating Potential Risks
  • Are Your Presentations Exciting and Memorable – or Dull and Forgettable?
  • Changes Coming to Paid Search and How People Find You
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