paid search strategy | Vesteras Marketing and Business Development

Changes Coming to Paid Search and How People Find You

Keyword Match Types and Why Broad Match Should Go Away For Google AdWords and Microsoft Advertising pay-per-click (PPC) advertisers, the use of broad match and broad match modifiers have gradually declined over recent years. That’s a good thing. Broad match typically results in a lot of impressions and clicks, but not necessarily from people who

Paid Search Negative Keywords Help to Target Your Audience

October 24, 2020guyhanfordPaid Search (PPC)paid search strategy, pay-per-click campaigns, ppc negative keywords

One of the most overlooked best practices when setting up a paid search campaign is to add negative keywords. While having the right keyword phrases, match type and locations are the most important things to consider, negative keywords are a fundamental ingredient toward making sure you are only paying for clicks that reach your specific