Paid Search Tips: Keyword Close Variants

Changes Coming to Paid Search and How People Find You

Keyword Match Types and Why Broad Match Should Go Away   For Google AdWords and Microsoft Advertising pay-per-click (PPC) advertisers, the use of broad match and broad match modifiers have gradually declined over recent years. That’s a good thing. Broad match typically results in a lot of impressions and clicks, but not necessarily from people who