Delay in CWV Rollout Provides More Time for Planning and Testing Is it time for your website to get a complete checkup? Just like your heart rate and blood pressure are important to your health and an active lifestyle, websites also send signals to search engines that help to determine if a site is healthy
Remembering the Creative Past It wasn’t that long ago that graphic artists, designers, illustrators and other art studio professionals didn’t have desktop publishing technology or desktop computers to accompany their creative skills. We had to use markers and drawing pads to show clients our design concepts for ads, logos, brochures, product packaging and other creative
Sales Presentations with Attitude We’ve all been there. Sitting through a sales pitch with 40 slides of mostly boring text about what a great company or product the vendor is pitching. How long is your attention span? Now let’s reverse roles and imagine it’s your customer or prospect being presented to by one of your
Keyword Match Types and Why Broad Match Should Go Away For Google AdWords and Microsoft Advertising pay-per-click (PPC) advertisers, the use of broad match and broad match modifiers have gradually declined over recent years. That’s a good thing. Broad match typically results in a lot of impressions and clicks, but not necessarily from people who
Getting the most out of your paid search budget with a more strategic mindset is crucial toward staying ahead of the competition. So how do we improve on your pay-per-click performance without increasing bids and going over budget? Let’s take a look at a few ad scheduling and bid strategy options that often get overlooked
Can You Send Me a Logo? One of the most common requests to marketing from sales and management personnel is a logo file. No specifications or details, just send a logo. For executives more concerned with spreadsheets and profit margins, it may seem like a simple request. In order to properly provide the right file,
Some basic building blocks for a new website, or for improving an existing one, are instrumental toward being able to apply a successful, long-term digital strategy. That strategy may include search engine optimization (SEO), paid search (PPC), social media, email campaigns and marketing automation. For many small and medium sized businesses, however, there are basic
Every day, most of us get a dozen or more B2C and B2B emails that don’t relate to our needs. It’s a constant flow of irrelevant messages that mostly never get opened. According to the 2020 US Email Benchmark Study published by CampaignMonotor, emails sent by US companies in 2019 obtained an average 17% open
One of the most overlooked best practices when setting up a paid search campaign is to add negative keywords. While having the right keyword phrases, match type and locations are the most important things to consider, negative keywords are a fundamental ingredient toward making sure you are only paying for clicks that reach your specific
When people ask about recommendations for improving their marketing spend, the conversation always pivots to a discussion about how they are currently tracking leads and campaign results. What marketers often see is that many small to midsize companies don’t diligently track web visits, phone calls, email open rates and a variety of other important metrics.