website foundation

Building a Foundation for Better Business Websites

Some basic building blocks for a new website, or for improving an existing one, are instrumental toward being able to apply a successful, long-term digital strategy. That strategy may include search engine optimization (SEO), paid search (PPC), social media, email campaigns and marketing automation. For many small and medium sized businesses, however, there are basic

Paid Search Negative Keywords

Paid Search Negative Keywords Help to Target Your Audience

One of the most overlooked best practices when setting up a paid search campaign is to add negative keywords. While having the right keyword phrases, match type and locations are the most important things to consider, negative keywords are a fundamental ingredient toward making sure you are only paying for clicks that reach your specific

Call Tracking

Tracking and Monitoring Calls Are Essential to Reporting ROI

When people ask about recommendations for improving their marketing spend, the conversation always pivots to a discussion about how they are currently tracking leads and campaign results. What marketers often see is that many small to midsize companies don’t diligently track web visits, phone calls, email open rates and a variety of other important metrics.