Some basic building blocks for a new website, or for improving an existing one, are instrumental toward being able to apply a successful, long-term digital strategy. That strategy may include search engine optimization (SEO), paid search (PPC), social media, email campaigns and marketing automation. For many small and medium sized businesses, however, there are basic
Every day, most of us get a dozen or more B2C and B2B emails that don’t relate to our needs. It’s a constant flow of irrelevant messages that mostly never get opened. According to the 2020 US Email Benchmark Study published by CampaignMonotor, emails sent by US companies in 2019 obtained an average 17% open
One of the most overlooked best practices when setting up a paid search campaign is to add negative keywords. While having the right keyword phrases, match type and locations are the most important things to consider, negative keywords are a fundamental ingredient toward making sure you are only paying for clicks that reach your specific
When people ask about recommendations for improving their marketing spend, the conversation always pivots to a discussion about how they are currently tracking leads and campaign results. What marketers often see is that many small to midsize companies don’t diligently track web visits, phone calls, email open rates and a variety of other important metrics.